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Pricedentity

Digital colleagues for pricing

Built around how pricing actually works.

Give Time Back
to Your Teams.

Imagine handing routine pricing work to a digital colleague—giving your team more time for customers, market insights and competitive positioning.

Less manual work. Better-informed decisions. Your team stays in control.

Your digital pricing colleague

Built around your knowledge. Working your way.

Your pricing reality

Information · Expert knowledge · Pricing rules · Ways of working · Exceptions · Responsibilities and approvals

Your digital colleague

Connected agents work together to gather inputs, apply rules, prepare decisions and coordinate the next steps.

Your team

Sets direction, reviews cases that need judgement and approves decisions where required.

One connected foundation

Shared knowledge, rules and permissions connect the agents, while monitoring keeps their work visible. New tasks build on this foundation, so you don’t start from scratch each time.

Start with one pricing decision. Expand as your needs grow.

Today’s Reality

80% of pricing-related work in B2B organisations is still done manually.

The information is in different places. Some rules are documented; others live in people’s heads. Teams spend time finding answers, checking exceptions and chasing approvals.

Sound familiar?

Hand-drawn sketch of scattered documents, spreadsheets and messages
01

Information is scattered

Across systems, spreadsheets, emails and conversations.

02

Knowledge stays with individuals

Experience, exceptions and past decisions are difficult to share and reuse.

03

Processes rely on manual steps

People collect inputs, check details and follow up on approvals by hand.

Pricedentity helps your team hand over this recurring work while keeping the knowledge and judgement that pricing needs.

Our Solution

How Pricedentity helps with your everyday pricing work.

Start with one pricing decision and the work around it. We define what a digital colleague can take on, what it needs to know and when your team should be involved.

Use each area independently—or combine them.

Pricing Process Automation

Give recurring preparation and coordination to a digital colleague. Gather information, check inputs, follow up on missing details and route cases for approval—with people involved where needed.

Less manual work. Fewer follow-ups. More time for customers and markets.

Contextual Pricing Decision Support

Bring the relevant information, pricing rules and previous experience into each decision. Your digital colleague brings together customer, product and market information, highlights relevant exceptions and prepares recommendations with clear reasoning.

Use as a standalone solution or alongside your existing pricing software.

Better-informed decisions, with clear reasons behind them.

Reusable Pricing Knowledge

Capture the rules, agreements, exceptions and experience behind pricing decisions. Keep this knowledge connected and current so your team and digital colleagues can use it again.

Keep expertise in your business. Build on previous decisions.

Automation & AI Assessment

Understand how a pricing decision is made today and where the preparation takes time. Identify the tasks a digital colleague could handle, the information and rules it needs, and what must be prepared before implementation.

Available as a standalone assessment and included in Pricing Process Automation and Contextual Pricing Decision Support engagements.

Clear priorities and a practical implementation roadmap.

Start with one use case. Reuse the knowledge and rules as you expand.

In Practice

What would you hand over to a digital colleague?

Start with the work that takes time away from your customers, markets and pricing decisions.

“Before we can quote, we spend hours finding the information.”

Prices, customer agreements and service details sit across systems, spreadsheets and emails. Your digital colleague brings the relevant information together, shows the sources and flags what is missing.

“Only a few people know why that customer gets that price.”

The reasons behind discounts, special conditions and earlier decisions are difficult to find. Pricedentity captures these explanations and makes them available when similar situations arise.

“Costs have changed. Finding out which prices need reviewing is manual.”

Teams work through products, open offers and customer agreements to understand the impact. Your digital colleague connects cost changes to the affected cases and prepares them for review.

“Our price reviews take weeks of preparation.”

Information must be collected from several departments before decisions can begin. Your digital colleague brings together relevant changes, existing agreements and open questions—so your team can focus on the decisions.

“Only Sales knows what customers are saying.”

Feedback on prices, competitors and lost deals stays in conversations and emails. Pricedentity helps capture these signals from agreed sources and brings them into relevant pricing reviews.

“We have a recommended price—but does it fit this specific situation?”

A price recommendation alone doesn’t capture every customer commitment, competitive offer or relevant exception. Your digital colleague brings the relevant context together with pricing rules and highlights what needs your team’s judgement.

Which of these would give your team the most time back?

Give Time Back
to Your Teams.

What would your team focus on if it spent less time gathering information, checking details and chasing approvals? Let’s find one pricing task your digital colleague could take on.